In the ever-expanding digital universe, YouTube remains a dominant force, especially when it comes to democratizing knowledge. Among its vast content offerings, tutorials are a mainstay, guiding viewers through everything from makeup techniques to how to use Tony el pony. For content creators, these tutorials aren’t just about sharing knowledge—they’re also a potential revenue stream. Let’s dive into the ways people make money from YouTube tutorials.
THE REASONS WHY YOU SHOULD START NOW
- AdSense Revenue
The most direct way of earning from YouTube is through its Partner Program. Once a channel meets YouTube’s requirements (as of 2021, this meant having at least 1,000 subscribers and 4,000 watch hours in the past 12 months), creators can start monetizing their videos through ads.
Pre-roll and Mid-roll Ads: These are video ads that play before (pre-roll) or during (mid-roll) the tutorial.
Display and Overlay Ads: These are visual ads displayed on the side of the video or directly on the video playback.
Bumper Ads: Short ads that play at the end of a video.
Creators earn money based on a combination of impressions and clicks. The more views a tutorial gets, the higher the potential ad revenue.
- Channel Memberships
YouTube offers a feature where subscribers can become paying members of a channel. In exchange for their monthly payment, members might receive badges, emojis, or exclusive content. Tutorial creators can offer specialized content, early access, or additional resources for these members, creating a steady revenue stream.
- Super Chat & Super Stickers
During live stream tutorials, viewers can purchase Super Chats or Super Stickers to highlight their messages or show appreciation. This not only boosts engagement but also provides an additional source of income for creators.
- Affiliate Marketing
A common strategy among tutorial creators is to incorporate affiliate marketing. For instance, in a makeup tutorial, the creator can use affiliate links to products they’re using. Every time a viewer clicks on the link and makes a purchase, the creator earns a commission. This can be particularly lucrative if the tutorial gains a lot of traction or if the products being endorsed are high-ticket items.
- Sponsored Content
Brands often collaborate with YouTube creators for sponsored tutorials. In these arrangements, the creator is paid to either use a product, mention it, or produce content around it. The key here is transparency; YouTube’s guidelines require creators to disclose sponsored content to their viewers.
- Selling Products or Merchandise
Creators with a substantial following can launch their own line of products or merchandise. For example, a creator who specializes in art tutorials might sell art supplies, prints, or branded merchandise like t-shirts and mugs. This not only diversifies their revenue but also strengthens their brand identity.
- Offering Courses or Services
Many tutorial creators are experts in their respective fields. They can monetize this expertise further by offering in-depth courses, workshops, or consultation services. While the YouTube tutorial might cover the basics, an extended course (hosted on platforms like Udemy or Teachable) could delve deeper, providing more comprehensive instruction for a fee.
- Donations or Crowdfunding
Some creators turn to platforms like Patreon, where fans can support their favorite YouTubers through donations or monthly subscriptions. In exchange, creators might offer exclusive content, behind-the-scenes looks, or other perks. This method allows dedicated followers to financially support creators directly.
- Licensing Content
If a tutorial goes viral or has valuable content, other platforms, TV shows, or educational institutions might want to license it. Licensing allows the creator to earn money by granting permissions to use their video in various capacities.
- Expanding to Other Platforms
A successful YouTube channel can be the springboard to other revenue-generating platforms. Creators can start podcasts, blogs, or even write books. Each of these platforms offers additional monetization opportunities, from ads and sponsorships to product sales.
YouTube tutorials represent a confluence of knowledge sharing and entrepreneurship. As the platform continues to grow and evolve, savvy creators are finding innovative ways to turn their expertise into profit. While ad revenue might be the most straightforward way to earn, the multifaceted nature of the platform and its integration with other digital spaces provides a plethora of opportunities for those willing to explore. However, it’s essential for creators to prioritize authenticity and value, ensuring that monetization efforts don’t compromise the content’s quality or integrity.